Content Production Strategy >>
The Madcutta team was tasked by London's Air Ambulance to develop and implement a regular content production and delivery strategy to promote their employer-brand-experience online. Primarily through LinkedIn, but adaptable across all other social platforms.
We worked with London's Air Ambulance for
18 months, delivering content five days a week across their social platforms and website. First, we built the purpose and strategy for the project. Then we developed the formats and began producing. The main aims of the project being to develop a strategy for delivering regular, high quality and effective social content to promote and expand online employer brand experience.
The Brief
Develop a social visual content production and delivery strategy
Create and produce a minimum of 4x regular content formats
Implement strategy
Provide content production support + training
Produce and direct all shoot and post-production days
Provisions - What we did
Strategy creation
4x content format development
Branding and graphics production
Social channel management
Regular content production blocks
Production Crew and Casting
All video’s produced and directed
Post-production - Edit, audio, design
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Final Deliverables
Content production strategy and management
4x Content formats
Regular weekly content production
Training and support