Panic Attack Monster - a Multi-format video campaign >>
Working with TheSite.org, a youth charity providing information and support to young
people across the UK, we developed and produced a series of creative commercial
ads accompanied by an expert interview series with Dr Aaron Balick. The purpose of the content was to promote and generate traffic to TheSite.org's panic attack content on their main website.
The Brief
Overall creative concept for the campaign
Write + produce 4 x original social adverts
Write + produce 4 x Supporting expert interviews
Provide supporting content collateral
Produce and direct all shoot and post-production days
Deliver main content in multi social platform formats
Provisions - What we did
Concept and story development
Scriptwriting 4x 30-second adverts
4x Interview narratives and questions
Pre-production/Project management
Production Crew and Casting
Costume Design and construction
Location sourcing
Equipment provision
Shoot days
All video’s produced and directed
Post-production - Edit, audio, design
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Final Deliverables
4 x Creative social media video ads
4 x Expert interviews
1 x Advert and expert interviews cut
Campaign branding and design
Stills for social media