• Madcutta

Video Series: Madly In Love

Short film - Social adverts video campaign >>

Madly In Love is a series we produced with YouthNet and TheMix.org to promote and generate traffic for a vertical website platform they have developed called MadlyInLove. The aim of the new platform is to provide advice, support and cultivate a community online for young people aged 16-24 who are in a relationship with a mental health issue.



Madcutta's task was to develop and produce 3x original short films telling stories of young people in relationships with a mental health issue. The short films will then be used as part of the website's support content and also as social media video ads to raise awareness and generate traffic.





The Brief
  • Research young people's stories

  • Write and produce 3 x short films

  • Provide supporting content collateral

  • Produce + direct all shoot/post days

  • Deliver in multi social platform formats


Provisions - What we did
  • Concept and story development

  • Scriptwriting 3 x 3 minute short films

  • Pre production/project management

  • Production Crew and Casting

  • Location sourcing

  • Shoot days

  • All video’s produced and directed

  • Post production - Edit, audio, soundtrack + design

-----------------------------------------------------------------------------------------------------------------------------------------

Final Deliverables

  • 3 x Short films / Social Ads

  • Campaign branding and design/motion

  • Production and creative stills for social media



--------------------------------------------- WATCH ALL EPISODES --------------------------------------------------------


Showing him my scars | Self harm and Us

Showing a new boyfriend or girlfriend your self harm scars for the first time is tough. You know they've probably spotted them anyway - should you explain?



Letting her in | Depression and Us

Opening up and talking to your partner about how you feel can be the hardest step to take when coping with depression.




He makes my brain stop | Anxiety and Us

A couple deal with anxiety when it threatens to wreck a day at the beach.



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