Website + YouTube Channel Content Production
*Please note TheSite.org + YouthNet are now called TheMix.org.uk
In my role as Senior Multimedia producer + Content Manager for digital charity YouthNet I was responsible for all content development and production for TheSite.org: an editorial format website and YouTube channel with thousands of articles videos and images for young people.
YouthNet develop digital products and services that provide support to 16-25 year olds on everything for mental health to finance. TheSite.org is their flagship product.
Content Production Responsibilities
Content development + Strategy
Editorial Photography + Design
Social media Content (video + Design)
1000+ Content pieces (design + video + photo)
Increased web traffic from YouTube by 250% unique per month
Increased YouTube subscribers from 500 to 15,000+
Average YouTube video views 10,000 *avg
Developed highly successful weekly vlog and top influencer network
Project Highlights //: TheSite.org
I had the opportunity to work on a wide variety of amazing projects for TheSite.org.
Madly In Love //:
Showing Him My Scars 2M + views YT
Depression and Us 200K+ views YT
Anxiety is Always there 150K+ views YT
Web traffic 1000 visitors P/M
The aim of the new platform was to provide advice, support and cultivate a community online for young people aged 16-25 who are in a relationship with a mental health issue.
Panic Attack Monster //:
Working with TheSite.org, a youth charity providing information and support to young people across the UK, I developed and produced a series of creative social media video ads accompanied by an expert interview series with Dr. Aaron Balick.
Website Re-design + Migration //:
During my time working on TheSite.org I was integral part of the team tasked with re-designing the new website and facilitating the migration of over 2,000 pieces of content.
I also took the lead on the aesthetic redesign and had a major influence on the UI / UX design.
Weekly Influencer Vlog - YouTube //:
The cornerstone of the content strategy I developed for TheSite.org was the weekly - influencer hosted - vlog.
Overtime I built a network of some of the most popular young UK influencers of that time, enlisting them to host an episode.
These vlogs become a major contributor to the development of the TheSite.org's audience, especially on YouTube.
Over 1 million YouTube views