TheSite.org //:
Website + YouTube Channel Content Production
*Please note TheSite.org + YouthNet are now called TheMix.org.uk
In my role as Senior Multimedia producer + Content Manager for digital charity YouthNet I was responsible for all content development and production for TheSite.org: an editorial format website and YouTube channel with thousands of articles videos and images for young people.
YouthNet develop digital products and services that provide support to 16-25 year olds on everything for mental health to finance. TheSite.org is their flagship product.
Content Production Responsibilities
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Content development + Strategy
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Editorial Photography + Design
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Campaign Content
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Informational Videos
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Social media Content (video + Design)
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Web Design
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Web-Series
1000+ Content pieces (design + video + photo)
Notable Achievements
Increased web traffic from YouTube by 250% unique per month
Increased YouTube subscribers from 500 to 15,000+
Average YouTube video views 10,000 *avg
Developed highly successful weekly vlog and top influencer network
Project Highlights //: TheSite.org
I had the opportunity to work on a wide variety of amazing projects for TheSite.org.
Madly In Love //:
Showing Him My Scars 2M + views YT
Depression and Us 200K+ views YT
Anxiety is Always there 150K+ views YT
Web traffic 1000 visitors P/M
Madly In Love is a series of 3 short films I produced for TheSite.org to promote and generate traffic for a new vertical website platform called MadlyInLove.org.
The aim of the new platform was to provide advice, support and cultivate a community online for young people aged 16-25 who are in a relationship with a mental health issue.
Panic Attack Monster //:
Working with TheSite.org, a youth charity providing information and support to young people across the UK, I developed and produced a series of creative social media video ads accompanied by an expert interview series with Dr. Aaron Balick.
The purpose of the content was to promote and generate traffic to TheSite.org's panic attack content on their main website.
Website Re-design + Migration //:
During my time working on TheSite.org I was integral part of the team tasked with re-designing the new website and facilitating the migration of over 2,000 pieces of content.
I also took the lead on the aesthetic redesign and had a major influence on the UI / UX design.
Weekly Influencer Vlog - YouTube //:
The cornerstone of the content strategy I developed for TheSite.org was the weekly - influencer hosted - vlog.
Overtime I built a network of some of the most popular young UK influencers of that time, enlisting them to host an episode.
These vlogs become a major contributor to the development of the TheSite.org's audience, especially on YouTube.
Over 1 million YouTube views
more case studies:
