VEGUMS - MULTIVITAMIN
#VIDEO #MOTION #DESIGN #ANIMATION
Vegan Gummy Vitamin // Video Advert + Social Content
The team at Vegums asked me to develop a concept and produce a fun and engaging animated branded video to promote their product on their website and social media.
As a fresh start-up they had not produced any video content before. Vegums have a great mission, product and packaging so it was so much fun to play with all that in a 3D environment and generate ideas.
I took this brief and developed it by not only delivering a complete advertisement video for first contact on their website’s landing page.
I also scripted and edited the video in a way that would allow each clip from the video to act as its own standalone video for use on social media.
The clips could also easily be re-cut by the Vegums team on the fly to make shorter paid social ads or daily social content. This gave them over 18 individual branded videos.
MY ROLE: All elements
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Concept + strategy design
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Scriptwriting + Storyboarding
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Art Direction
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3D Modelling All assets - Product + Packaging
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Animation
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Texturing + Lighting
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GPU rendering /
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2D Graphics and Typography
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Video editing and colour grading
